Tahir
MushtaqDiscuss a project
03 / About

Experience is useful.
Reliability is everything.

I’m Tahir, a founder, software team lead, and senior web developer in Lahore working with teams around the world.

TM
The short version

I like solving difficult website problems—and becoming the person a team can count on to solve the next one.

My work spans HubSpot CMS, Shopify, WordPress, WooCommerce, React, Node.js, Python, API integrations, technical SEO, and performance. But technology is only part of the value.

Since founding True Logic Inc in 2014, I have combined hands-on development with technical leadership. Today I also serve as Software Team Lead at ept AI, working across product, engineering, and delivery.

The longer-lasting value is context: understanding why the website works the way it does, what the business is trying to achieve, and how to improve one without creating problems for the other.

Top Rated PlusUpwork talent status
100%Job Success score
5,700+Hours worked
26Completed & ongoing jobs
Professional experience

Built across teams,
markets, and platforms.

More than a decade of frontend engineering, technology leadership, and remote collaboration with businesses in the United States, Australia, and Pakistan.

ept AI · San Francisco / Hybrid

Software Team Lead

Current
True Logic Inc · Lahore

Founder & CEO

Current
Smartmatesco · Australia / Remote

Head of Technology

Cirrent · San Francisco Bay Area / Remote

Principal Frontend Developer

GrayMath · Lahore

Senior Frontend Developer

Lyf App · Melbourne & F Sharp · New York / Remote

Senior Frontend Developer

View full experience on LinkedIn ↗
Working principles
01

Clarity over theatre

Straight answers, sensible recommendations, and communication that makes technical work easier to understand.

02

Care over shortcuts

Work that respects the existing system and considers what your team will need six months from now.

03

Partnership over tickets

A willingness to understand the larger goal, flag risks early, and own the result—not just the assigned task.

Based in Lahore

Local focus.
International rhythm.

I work remotely with clients across time zones and shape communication around the team—async when it helps, live when it matters.